{"id":15050,"date":"2024-09-24T22:03:28","date_gmt":"2024-09-24T20:03:28","guid":{"rendered":"https:\/\/dekode2023.stage.dekodes.no\/?p=15050"},"modified":"2024-09-25T10:17:37","modified_gmt":"2024-09-25T08:17:37","slug":"7-steg-til-en-effektiv-kampanjerigg","status":"publish","type":"post","link":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2024\/09\/24\/7-steg-til-en-effektiv-kampanjerigg\/","title":{"rendered":"7 steg til en effektiv kampanjerigg"},"content":{"rendered":"<p class=\"t2-ingress wp-block-t2-ingress\"><strong><strong>Hva skiller en giverreise som fungerer godt, fra en som mislykkes? Her er v\u00e5re syv beste r\u00e5d for \u00e5 optimalisere den digitale riggen din.<\/strong><\/strong><\/p>\n\n\t<div class=\"wp-block-dekode-post-info\">\n\t\t<div class=\"post-info__meta\">\n\t\t\t<div class=\"post-info__author\">\n\t\t\t\t<img alt='' src='https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2023\/10\/oyvind2-150x150.jpg' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\t\u00d8yvind Ellingsen\t\t\t<\/div>\n\t\t\t<div class=\"post-info__date\">\n\t\t\t\t<span class=\"screen-reader-text\">Posted on <\/span>\n\t\t\t\t<time datetime=\"2024-09-24T22:03:28+02:00\">24. september 2024<\/time>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"post-info__terms\">\n\t\t\t<a href=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/category\/nyheter\/\" rel=\"tag\">Nyheter<\/a>\t\t<\/div>\n\t<\/div>\n\t\n\n\t<div class=\"alignfull wp-block-dekode-image-slider\">\n\t\t\t\t\t\t\t\t<div class=\"swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-768x1024.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-225x300.jpg 225w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-1152x1536.jpg 1152w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-1536x2048.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-1024x683.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-300x200.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-768x512.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"Marius frokostseminar\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-1024x683.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-300x200.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-768x512.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-1365x2048.jpg 1365w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-768x1024.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-225x300.jpg 225w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-1152x1536.jpg 1152w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-1536x2048.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-768x1024.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-225x300.jpg 225w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-1152x1536.jpg 1152w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-1536x2048.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-1024x683.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-300x200.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-768x512.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"Marius frokostseminar\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-1024x683.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-300x200.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-768x512.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-1365x2048.jpg 1365w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-768x1024.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-225x300.jpg 225w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-1152x1536.jpg 1152w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-1536x2048.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-768x1024.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-225x300.jpg 225w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-1152x1536.jpg 1152w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1-1536x2048.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2794-scaled-1.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-1024x683.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-300x200.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-768x512.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4052-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"Marius frokostseminar\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-1024x683.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-300x200.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-768x512.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4175-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-1365x2048.jpg 1365w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3997-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3942-1-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-768x1024.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-225x300.jpg 225w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-1152x1536.jpg 1152w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-1536x2048.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2800-scaled.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"swiper\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-1365x2048.jpg 1365w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\u00d8yvind frokostseminar\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-1024x683.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-300x200.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-768x512.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"Profundo frokostseminar\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-1365x2048.jpg 1365w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-768x1024.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-225x300.jpg 225w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-1152x1536.jpg 1152w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-1536x2048.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1024x714.jpg\" class=\"attachment-large size-large\" alt=\"Marius og \u00d8yvind st\u00e5r p\u00e5 scenen p\u00e5 forkostseminaret forna publikum\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1024x714.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-300x209.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-768x535.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1536x1071.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-2048x1428.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-1365x2048.jpg 1365w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\u00d8yvind frokostseminar\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-1024x683.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-300x200.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-768x512.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"Profundo frokostseminar\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-1365x2048.jpg 1365w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-768x1024.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-225x300.jpg 225w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-1152x1536.jpg 1152w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-1536x2048.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1024x714.jpg\" class=\"attachment-large size-large\" alt=\"Marius og \u00d8yvind st\u00e5r p\u00e5 scenen p\u00e5 forkostseminaret forna publikum\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1024x714.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-300x209.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-768x535.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1536x1071.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-2048x1428.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-1365x2048.jpg 1365w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_3935-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4011-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"\u00d8yvind frokostseminar\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-1024x683.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-300x200.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-768x512.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4149-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-683x1024.jpg\" class=\"attachment-large size-large\" alt=\"Profundo frokostseminar\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-683x1024.jpg 683w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-200x300.jpg 200w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-768x1152.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-1024x1536.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-1365x2048.jpg 1365w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_4217-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-768x1024.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-768x1024.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-225x300.jpg 225w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-1152x1536.jpg 1152w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1-1536x2048.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/IMG_2802-scaled-1.jpg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1024x714.jpg\" class=\"attachment-large size-large\" alt=\"Marius og \u00d8yvind st\u00e5r p\u00e5 scenen p\u00e5 forkostseminaret forna publikum\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1024x714.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-300x209.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-768x535.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1536x1071.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-2048x1428.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-syv-viktige-anbefalinger-som-skaper-flere-givere\">Syv viktige anbefalinger som skaper flere givere<\/h2>\n\n\n\n<p>Skal du tiltrekke deg s\u00e5 mange givere som mulig, kan du ikke overlate mye til tilfeldighetene. En gjennomtenkt digital kampanje f\u00f8les helhetlig, og etterlater giverne dine med den gode f\u00f8lelsen av \u00e5 ha bidratt til noe viktig. Er kampanjeriggen din mangelfull, risikerer du \u00e5 miste dem p\u00e5 veien.&nbsp;<\/p>\n\n\n\n<p>Etter \u00e5 ha jobbet mye med veldedige organisasjoner, har vi identifisert syv viktige anbefalinger som skaper flere givere. F\u00f8lger du disse, vil du sitte igjen med en effektiv, fleksibel og optimalisert kampanjerigg som vil gi bedre resultater.<\/p>\n\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">1. Bygg en solid grunnmur<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<p>Fundamentet for enhver god kampanje er en god nettside. For \u00e5 appellere b\u00e5de til bes\u00f8kende og til Google-algoritmen, m\u00e5 den oppfylle f\u00f8lgende krav:<\/p>\n\n\n\n<p><strong>Brukerorientert: <\/strong>Mange vil lese seg opp p\u00e5 organisasjonen din f\u00f8r de donerer en gave. Nettsiden m\u00e5 inneholde all informasjon bes\u00f8kende er interesserte i, og v\u00e6re lett \u00e5 navigere.<\/p>\n\n\n\n<p><strong>Teknologisk optimalisert: <\/strong>Trege nettsider skremmer ikke bare bort bes\u00f8kende, men blir nedprioritert av Google. Det samme gjelder sider som ikke er tilrettelagt for mobil. S\u00f8rg derfor for at nettsidene dine har god ytelse.<\/p>\n\n\n\n<p><strong>Universell utforming: <\/strong>Ta hensyn til mennesker med ulike funksjonsnedsettelser. Det gj\u00f8r den i 9\/10 tilfeller ogs\u00e5 lettere \u00e5 bruke for funksjonsfriske. Det er for eksempel mange som bruker navigering med tastatur eller funksjoner for \u00e5 fylle ut skjema automatisk.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">2. Tilrettelegg for fleksibilitet<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<p>Det er sjelden man gj\u00f8r alt perfekt f\u00f8rste gang man pr\u00f8ver. En fleksibel plattform gj\u00f8r det lett \u00e5 gj\u00f8re endringer etter hvert som du l\u00e6rer. Da snakker vi om fleksibilitet til \u00e5:<\/p>\n\n\n\n<p><strong>Respondere raskt: <\/strong>Har din sak plutselig f\u00e5tt mye oppmerksomhet i media? Da er det viktig \u00e5 kunne hive seg rundt og sette opp en ny side med det samme.<\/p>\n\n\n\n<p><strong>Justere innhold <em>og<\/em> presentasjon: <\/strong>Det er en fordel \u00e5 kunne tilpasse hvordan innholdet ditt presenteres. Er l\u00f8sningen din for rigid, kan det hende det er p\u00e5 tide \u00e5 vurdere et mer fleksibelt alternativ.<\/p>\n\n\n\n<p><strong>Sette opp ulike skjemaer: <\/strong>Gi giverne dine valgmuligheter. Vil du for eksempel kj\u00f8re en ren fastgiver-kampanje, eller \u00e5pne opp for enkeltgaver? Forskjellige kampanjer vil kreve ulike skjemaer.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">3. Skap en god brukeropplevelse<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<p>En god brukeropplevelse best\u00e5r av flere deler. For det f\u00f8rste m\u00e5 det v\u00e6re effektivt og intuitivt \u00e5 gj\u00f8re det du kom for. For det andre vil du gi brukeren en god f\u00f8lelse gjennom hele giverreisen. Noen gode tips for \u00e5 optimalisere begge deler er:<\/p>\n\n\n\n<p><strong>Engasjement:<\/strong> \u00c5 gi penger til en sak er en f\u00f8lelsesladet handling. Pass p\u00e5 spr\u00e5ket og hold det emosjonelle engasjementet ved like gjennom hele giverreisen. Unng\u00e5 transaksjonelle uttrykk som betaling eller betalingsmetoder \u2013 velg heller \u00abgi\u00bb eller \u00abgi med \u2026\u00bb<\/p>\n\n\n\n<p><strong>En r\u00f8d tr\u00e5d: <\/strong>Pass p\u00e5 at annonser, landingssider og skjemaer henger sammen. Sender du for eksempel giveren fra en spesifikk annonse til en generisk landingsside, skaper det et brudd \u2013 som kan f\u00f8re til at giveren hopper av.<\/p>\n\n\n\n<p><strong>Sett giveren i sentrum: <\/strong>Ikke bli for innadvendt.<strong> <\/strong>Det handler ikke om deg, men om giverne og saken de \u00f8nsker \u00e5 st\u00f8tte. I stedet for \u00abSt\u00f8tt oss<em>\u00bb<\/em>, skriv for eksempel \u00abDu kan bidra!\u00bb.&nbsp;<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n<figure class=\"aligncenter wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2080\" height=\"1450\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Marius og \u00d8yvind st\u00e5r p\u00e5 scenen p\u00e5 forkostseminaret forna publikum\" style=\"object-fit:cover;\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13.jpg 2080w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-300x209.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1024x714.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-768x535.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-1536x1071.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Screenshot-2024-09-25-at-10.09.13-2048x1428.jpg 2048w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/><\/figure>\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">4. Lag flere landingssider<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<p>Det er en myte at forsiden din er organisasjonens butikkvindu. Faktisk kommer hele 82,8 prosent av bes\u00f8kende via landingssidene dine \u2013 fra annonser eller s\u00f8k. Det betyr at disse ikke kan v\u00e6re en ettertanke.<\/p>\n\n\n\n<p><strong>For s\u00f8ketrafikk: <\/strong>Etter at Meta fjernet fundraising-funksjonen, vil det v\u00e6re flere som googler \u00abbursdagsinnsamling\u00bb og \u00abminnegave\u00bb. F\u00f8lg med p\u00e5 hva brukerne s\u00f8ker etter og lag landingssider som er skreddersydde for det.<\/p>\n\n\n\n<p><strong>For dine temaer: <\/strong>Kan du ta troverdig eierskap til et tema, s\u00f8rg for at s\u00f8kere finner en side om dette n\u00e5r de er p\u00e5 jakt etter \u00e5 l\u00e6re mer.<\/p>\n\n\n\n<p><strong>For kampanjene dine: <\/strong>Denne er kanskje selvsagt. Men som du ser, er disse landingssidene bare \u00e9n kategori blant mange. Husk likevel at landingssidene for kampanjene dine b\u00f8r v\u00e6re spesifikke og henge sammen med annonseringen.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">5. Optimaliser skjemaene dine<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<p>Like viktig som (eller kanskje enda viktigere enn) landingssidene, er skjemaene dine. S\u00f8rg for at ikke de blir et siste hinder, men en hjelpende h\u00e5nd over m\u00e5lstreken for leads og givere. Her er noen tips for \u00e5 bygge gode skjemaer:<\/p>\n\n\n\n<p><strong>Gode mikrotekster: <\/strong>Selv de korteste tekstene m\u00e5 de v\u00e6re gode. Unng\u00e5 t\u00f8rt byr\u00e5kratspr\u00e5k; pr\u00f8v heller \u00e5 gj\u00f8re det engasjerende. S\u00f8rg dessuten for \u00e5 ikke bruke ord som \u00abbetaling\u00bb. Det gj\u00f8r opplevelsen transaksjonell i stedet for emosjonell.<\/p>\n\n\n\n<p><strong>Gj\u00f8r det enkelt \u00e5 fylle ut: <\/strong>Ikke be om mer informasjon enn du faktisk trenger. Blir brukerne m\u00f8tt av en vegg med felter som skal fylles ut, er det ikke rart om mange hopper av. La dem tastaturnavigere, og gj\u00f8r det lett \u00e5 autoutfylle feltene.<\/p>\n\n\n\n<p><strong>Analyser hva som virker: <\/strong>Ikke v\u00e6r redd for \u00e5 gj\u00f8re endringer p\u00e5 skjemaene dine. Sporer du hvilke som konverterer, og hvor folk faller av, blir det lettere \u00e5 forbedre dem.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">6. Sett skjemaene i kontekst av innholdet<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<p>Kanskje burde vil kalle dette punkt 5,5, men det er s\u00e5 viktig at det f\u00e5r sitt eget punkt: S\u00f8rg for at skjemaene dine presenteres sammen med det engasjerende innholdet ditt. Det er det mange viktige grunner til:<\/p>\n\n\n\n<p><strong>Det ivaretar den r\u00f8de tr\u00e5den: <\/strong>Sender du giveren bort fra det engasjerende innholdet og ut til et generelt skjema, skaper du brudd. Plasserer du derimot et optimalisert skjema sammen med det engasjerende innholdet, er det kortere vei til \u00e5 bli giver, og man unng\u00e5r \u00e5 bli tatt ut av konteksten man ble engasjert i.<\/p>\n\n\n\n<p><strong>Det konverterer bedre: <\/strong>N\u00e5r skjemaet henger sammen med innholdet, skaper det st\u00f8rre insentiv til \u00e5 gi. Brukeren har lyst til \u00e5 st\u00f8tte denne spesifikke saken her og n\u00e5.<\/p>\n\n\n\n<p><strong>Du f\u00e5r mer testmateriale: <\/strong>Med flere landingssider og flere skjema, f\u00e5r du ogs\u00e5 st\u00f8rre sammenligningsgrunnlag for \u00e5 se hva som konverterer best.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">7. Begynn med budsjettvennlige tiltak<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<p>Ikke alle har mulighet eller budsjett til \u00e5 gj\u00f8re alt helt perfekt, men det er mye du kan gj\u00f8re selv p\u00e5 et stramt budsjett. Vi anbefaler at du starter med f\u00f8lgende:&nbsp;<\/p>\n\n\n\n<p><strong>Optimaliser teksten: <\/strong>Bli kvitt passiv stemme, sett brukeren i fokus og rensk bort alt som minner om Skatteetaten-spr\u00e5k.<\/p>\n\n\n\n<p><strong>Kutt skjemafelt du ikke trenger: <\/strong>M\u00e5 du sp\u00f8rre om adresse om du ikke skal sende noe i posten?<\/p>\n\n\n\n<p><strong>Lag et startskjema: <\/strong>Kommer du ikke utenom \u00e5 ha skjemaet p\u00e5 en separat side? Lag et enkelt startskjema med kun navn og bel\u00f8psvalg, som kan ligge sammen med det engasjerende innholdet ditt \u2013 som deretter sender brukeren videre til hovedskjemaet (hvor navn og bel\u00f8p er ferdig utfylt). Psykologisk sett f\u00f8les det da som om man allerede er i gang og det er st\u00f8rre sjanse for at man fullf\u00f8rer.<\/p>\n\n\n\n<p><strong>Snakk med leverand\u00f8ren din: <\/strong>H\u00f8r hva slags muligheter de har for optimalisering. Mange kan hjelpe deg med \u00e5 f\u00e5 p\u00e5 plass for eksempel autoutfylling, tastaturnavigering og riktige felttyper.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<p>Med det sagt, er det bare \u00e5 \u00f8nske deg lykke til!&nbsp;<\/p>\n\n\n\n\t\t<div class=\"alignfull is-style-person use-yellow-background wp-block-dekode-call-to-action\">\n\t\t\t<div class=\"cta-content\">\n\t\t\t\t<div class=\"cta-ellipsis\"><\/div>\n\t\t\t\t<div class=\"cta-content-inner\">\n\t\t\t\t\t<div class=\"cta-content__left\">\n\t\t\t\t\t\t<h2>Lyst til \u00e5 finne ut hvordan du kan optimalisere den digitale kampanjeriggen din?<\/h2>\n\t\t\t\t\t\t<p>La oss ta en prat!<\/p>\n\t\t\t\t\t\t<div class=\"cta-actions\"><a href=\"mailto:oyvind.ellingsen@dekode.no\" class=\"wp-element-button\">Book m\u00f8te med \u00d8yvind<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"wp-block-dekode-people-item\">\n\t\t<div class=\"person-util-person\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2023\/10\/oyvind2-683x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/>\t\t\t<div>\n\t\t\t\t<div class=\"person-util-person-name\">\u00d8yvind Ellingsen<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-role\">\n\t\t\t\t\t\t<span>Strategisk r\u00e5dgiver<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div><a href=\"mailto:oyvind.ellingsen@dekode.no\">oyvind.ellingsen@dekode.no<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>+47 906 32 577<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Syv viktige anbefalinger som skaper flere givere Skal du tiltrekke deg s\u00e5 mange givere som mulig, kan du ikke overlate mye til tilfeldighetene. En gjennomtenkt digital kampanje f\u00f8les helhetlig, og etterlater giverne dine med den gode f\u00f8lelsen av \u00e5 ha bidratt til noe viktig. Er kampanjeriggen din mangelfull, risikerer du \u00e5 miste dem p\u00e5 veien.&nbsp; [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":15150,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"t2_featured_media_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 steg til en effektiv kampanjerigg - Dekode EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2024\/09\/24\/7-steg-til-en-effektiv-kampanjerigg\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 steg til en effektiv kampanjerigg\" \/>\n<meta property=\"og:description\" content=\"Syv viktige anbefalinger som skaper flere givere Skal du tiltrekke deg s\u00e5 mange givere som mulig, kan du ikke overlate mye til tilfeldighetene. 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