{"id":15410,"date":"2024-11-26T12:57:22","date_gmt":"2024-11-26T11:57:22","guid":{"rendered":"https:\/\/dekode2023.stage.dekodes.no\/?p=15410"},"modified":"2025-09-19T15:11:04","modified_gmt":"2025-09-19T13:11:04","slug":"fa-kontroll-pa-ga4-tre-steg-til-bedre-innsikt-og-resultater","status":"publish","type":"post","link":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2024\/11\/26\/fa-kontroll-pa-ga4-tre-steg-til-bedre-innsikt-og-resultater\/","title":{"rendered":"F\u00e5 kontroll p\u00e5 GA4: Tre steg til bedre innsikt og resultater"},"content":{"rendered":"\t<div class=\"wp-block-dekode-post-info\">\n\t\t<div class=\"post-info__meta\">\n\t\t\t<div class=\"post-info__author\">\n\t\t\t\t<img alt='' src='https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Andreas-Bengtsson_V-150x150.jpg' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\tAndreas Bengtsson\t\t\t<\/div>\n\t\t\t<div class=\"post-info__date\">\n\t\t\t\t<span class=\"screen-reader-text\">Posted on <\/span>\n\t\t\t\t<time datetime=\"2024-11-26T12:57:22+01:00\">26. november 2024<\/time>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"post-info__terms\">\n\t\t\t<a href=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/category\/nyheter\/\" rel=\"tag\">Nyheter<\/a>\t\t<\/div>\n\t<\/div>\n\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-analytics-4-ga4-er-kraftfullt-men-bare-hvis-du-bruker-det-riktig\"><strong>Google Analytics 4 (GA4) er kraftfullt \u2013 men bare hvis du bruker det riktig. <\/strong><\/h2>\n\n\n\n<p>Mange bedrifter har installert GA4 uten \u00e5 ta i bruk dataene som samles inn, noe som f\u00f8rer til bortkastede muligheter.<\/p>\n\n\n\n<p>GA4 kan gi verdifull innsikt til forbedring ved \u00e5 analysere brukeratferd og avdekke hvordan bes\u00f8kende navigerer p\u00e5 nettstedet, hvilke sider som engasjerer mest, og hvor de eventuelt faller fra. <\/p>\n\n\n\n<p>Ved \u00e5 spore m\u00e5l som klikk, tid brukt p\u00e5 siden, eller andre handlinger, kan du f\u00e5 en bedre forst\u00e5else av hva som driver engasjement. Dette gj\u00f8r det mulig \u00e5 optimalisere brukeropplevelsen og forbedre nettstedets effektivitet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-har-du-full-kontroll\"><strong>Har du full kontroll? <\/strong><\/h2>\n\n\n\n<p>Med disse tre enkle stegene kan du sikre at GA4 gir deg verdifulle, presise innsikter som styrker din digitale strategi. Fra \u00e5 sette opp de viktigste m\u00e5lene, til \u00e5 koble til relevante plattformer og s\u00f8rge for h\u00f8y datakvalitet \u2013 dette er 3 enkle grep som hjelper deg \u00e5 utnytte GA4 til sitt fulle potensial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-steg-1-har-du-satt-opp-deres-viktigste-mal-i-ga4\">Steg 1: Har du satt opp deres viktigste m\u00e5l i GA4?<\/h2>\n\n\n\n<p>For \u00e5 f\u00e5 mest mulig ut av Google Analytics 4, m\u00e5 du f\u00f8rst sikre at de viktigste m\u00e5lene dine er definert og sporet. Uten dette har du ingen grunnlag for \u00e5 forst\u00e5 hva som fungerer \u2013 eller hva som m\u00e5 forbedres.<\/p>\n\n\n\n<p>Jobber du i en non-profit-organisasjon eller en B2B-bedrift, \u00f8nsker man gjerne spore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Donasjoner<\/li>\n\n\n\n<li>Nye medlemmer<\/li>\n\n\n\n<li>P\u00e5melding til nyhetsbrev<\/li>\n\n\n\n<li>Innsending av kontaktskjema<\/li>\n<\/ul>\n\n\n\n\t\t<div class=\"alignnone is-mode-constrained is-gap-center has-media-on-the-right wp-block-t2-simple-media-text\">\n\t\t\t<div class=\"t2-simple-media-text__container\">\n\t\t\t\t<div class=\"t2-simple-media-text__image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"783\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-2-768x783.png\" class=\"\" alt=\"\" style=\"--focalpoint: 76% 91%;\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-2-768x783.png 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-2-294x300.png 294w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-2.png 896w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t\t\t<div class=\"t2-simple-media-text__content-container\">\n\t\t\t\t\t<div class=\"t2-simple-media-text__content\">\n\t\t\t\t\t\t<div class=\"t2-simple-media-text__content-inner\">\n\t\t\t\t\t\t\t\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-non-profit-organisasjon-eksempel\">Non-profit-organisasjon eksempel:<\/h2>\n\n\n\n<p>Du finner rapporten under:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lifecycle \u2192 Engagement \u2192 Events<\/li>\n\n\n\n<li>Eller:<strong> <\/strong>Business objectives \u2192 User engagement and retention \u2192 Events<\/li>\n<\/ul>\n<\/div>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n\t\t<div class=\"alignnone is-mode-constrained is-gap-center wp-block-t2-simple-media-text\">\n\t\t\t<div class=\"t2-simple-media-text__container\">\n\t\t\t\t<div class=\"t2-simple-media-text__image\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"492\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-3-768x492.png\" class=\"\" alt=\"\" style=\"--focalpoint: 50% 50%;\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-3-768x492.png 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-3-300x192.png 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-3-1024x656.png 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-3.png 1301w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div>\n\t\t\t\t<div class=\"t2-simple-media-text__content-container\">\n\t\t\t\t\t<div class=\"t2-simple-media-text__content\">\n\t\t\t\t\t\t<div class=\"t2-simple-media-text__content-inner\">\n\t\t\t\t\t\t\t\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\" id=\"h-har-du-en-nettbutikk-bor-du-spore\"><strong>Har du en nettbutikk, b\u00f8r du spore:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Salg<\/li>\n\n\n\n<li>Hvor folk faller fra i kj\u00f8psreisen<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p><strong>Du finner rapporten under:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lifecycle \u2192 Monetization \u2192 Purchase journey<\/li>\n\n\n\n<li>Eller: *Business objectives \u2192 Sales \u2192 Purchase Journey<\/li>\n\n\n\n<li>(*PS: Helst skal en GA4-konto kun ha en av disse rapportene synlig for \u00e5 ikke forvirre)<\/li>\n<\/ul>\n<\/div>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<p>\u00c5 spore riktig er f\u00f8rste steg mot \u00e5 bruke dataen til noe verdifullt. Samtidig er det viktig \u00e5 bygge videre p\u00e5 dette med de neste stegene i analysen \u2013 s\u00f8rg for at m\u00e5lene dine er klare, m\u00e5lbare og tilpasset virksomhetens suksess.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-steg-2-har-du-koblet-til-alle-plattformene-for-a-fa-mest-ut-av-ga4\">Steg 2: Har du koblet til alle plattformene for \u00e5 f\u00e5 mest ut av GA4?<\/h2>\n\n\n\n<p>For at GA4 skal gi deg fullstendig innsikt i hvordan trafikken din oppf\u00f8rer seg, er det avgj\u00f8rende \u00e5 koble til relevante plattformer. Uten disse koblingene g\u00e5r du glipp av verdifull informasjon som kan hjelpe deg \u00e5 optimalisere b\u00e5de betalte og organiske strategier.<\/p>\n\n\n\n<p>Du b\u00f8r minimum koble p\u00e5 Google Ads (betalt annonser), og Search console (organiske s\u00f8k.)<\/p>\n\n\n\n\t\t<div class=\"alignnone is-mode-constrained is-gap-center wp-block-t2-simple-media-text\">\n\t\t\t<div class=\"t2-simple-media-text__container\">\n\t\t\t\t<div class=\"t2-simple-media-text__image\"><img loading=\"lazy\" decoding=\"async\" width=\"361\" height=\"484\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-5.png\" class=\"\" alt=\"\" style=\"--focalpoint: 50% 50%;\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-5.png 361w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/11\/image-5-224x300.png 224w\" sizes=\"auto, (max-width: 361px) 100vw, 361px\" \/><\/div>\n\t\t\t\t<div class=\"t2-simple-media-text__content-container\">\n\t\t\t\t\t<div class=\"t2-simple-media-text__content\">\n\t\t\t\t\t\t<div class=\"t2-simple-media-text__content-inner\">\n\t\t\t\t\t\t\t\n\n<h2 class=\"wp-block-heading\" id=\"h-koble-alle-plattformer-til-ga4\">Koble alle plattformer til GA4<\/h2>\n\n\n\n<p>Dette gir deg innsikt i GA4 om hvilke betalte kampanjer som gir de beste resultatene, og hvilke s\u00f8keord som driver trafikk fra organiske s\u00f8keresultater<\/p>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n\n<h2 class=\"wp-block-heading\">Steg 3: Har du sjekket datakvaliteten?<\/h2>\n\n\n\n<p>For \u00e5 ta gode og informerte beslutninger basert p\u00e5 GA4-data, m\u00e5 dataene dine v\u00e6re korrekte og p\u00e5litelige. Hvis det har g\u00e5tt over 6 m\u00e5neder siden du sist sjekket datakvaliteten, er det p\u00e5 h\u00f8y tid \u00e5 ta en gjennomgang. D\u00e5rlig datakvalitet kan gi et skjevt bilde av prestasjonene dine, og det kan f\u00f8re til feilaktige beslutninger.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-typiske-feil-kan-vaere\">Typiske feil kan v\u00e6re:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>(Not set) p\u00e5 trafikk<\/li>\n\n\n\n<li>Betalingsl\u00f8sninger som feilaktig blir oppf\u00f8rt som salgs-kilde<\/li>\n\n\n\n<li>Manglende landingssider<\/li>\n\n\n\n<li>Trafikk som er feil gruppert i kanaler<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nar-sjekket-du-datakvaliteten-sist\">N\u00e5r sjekket du datakvaliteten sist?<\/h2>\n\n\n\n<p>Hvis det er lenge siden, kan feil snike seg inn og undergrave strategien din. S\u00f8rg for \u00e5 gjennomg\u00e5 datakvaliteten regelmessig for \u00e5 sikre at rapportene gir et n\u00f8yaktig bilde av virkeligheten. Trenger du hjelp til en gjennomgang eller opprydding av GA4-kontoen din, er det bare \u00e5 ta kontakt. Riktige data er grunnlaget for gode beslutninger \u2013 og veien til bedre resultater.<\/p>\n\n\n\n<p>Sammen med v\u00e5rt prisvinnende s\u00f8sterselskap <a href=\"http:\/\/rocket.no\">Rocket<\/a> tilbyr vi en gratis og uforpliktende gjennomgang av datakvaliteten deres. <\/p>\n\n\n\n\t\t<div class=\"alignfull is-style-person use-pink-background wp-block-dekode-call-to-action\">\n\t\t\t<div class=\"cta-content\">\n\t\t\t\t<div class=\"cta-ellipsis\"><\/div>\n\t\t\t\t<div class=\"cta-content-inner\">\n\t\t\t\t\t<div class=\"cta-content__left\">\n\t\t\t\t\t\t<h2>\u00d8nsker du en uforpliktende og gratis gjennomgang av datakvaliteten din?<\/h2>\n\t\t\t\t\t\t<p>Ta kontakt for \u00e5 avtale et m\u00f8te<\/p>\n\t\t\t\t\t\t<div class=\"cta-actions\"><a href=\"mailto:morten@dekode.no\" class=\"wp-element-button\">Send en e-post til Andreas<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"wp-block-dekode-people-item\">\n\t\t<div class=\"person-util-person\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/Andreas-Bengtsson_V-683x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Bilde av Andreas Bengtsson\" \/>\t\t\t<div>\n\t\t\t\t<div class=\"person-util-person-name\">Andreas Bengtsson<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-role\">\n\t\t\t\t\t\t<span>Kommersiell leder (CCO)<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div><a href=\"mailto:andreas.bengtsson@dekode.no\">andreas.bengtsson@dekode.no<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\u202d+47 476 46 372\u202c<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Google Analytics 4 (GA4) er kraftfullt \u2013 men bare hvis du bruker det riktig. Mange bedrifter har installert GA4 uten \u00e5 ta i bruk dataene som samles inn, noe som f\u00f8rer til bortkastede muligheter. GA4 kan gi verdifull innsikt til forbedring ved \u00e5 analysere brukeratferd og avdekke hvordan bes\u00f8kende navigerer p\u00e5 nettstedet, hvilke sider som [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":15412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"t2_featured_media_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>F\u00e5 kontroll p\u00e5 GA4: Tre steg til bedre innsikt og resultater - Dekode EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2024\/11\/26\/fa-kontroll-pa-ga4-tre-steg-til-bedre-innsikt-og-resultater\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F\u00e5 kontroll p\u00e5 GA4: Tre steg til bedre innsikt og resultater\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 (GA4) er kraftfullt \u2013 men bare hvis du bruker det riktig. Mange bedrifter har installert GA4 uten \u00e5 ta i bruk dataene som samles inn, noe som f\u00f8rer til bortkastede muligheter. 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