{"id":16461,"date":"2025-06-11T13:54:36","date_gmt":"2025-06-11T11:54:36","guid":{"rendered":"https:\/\/dekode2023.stage.dekodes.no\/?p=16461"},"modified":"2025-06-12T12:31:58","modified_gmt":"2025-06-12T10:31:58","slug":"fundraising-skillshare-2025-en-ode-til-testing-og-laering","status":"publish","type":"post","link":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/","title":{"rendered":"Fundraising Skillshare 2025: En ode til testing og l\u00e6ring"},"content":{"rendered":"<p class=\"t2-ingress wp-block-t2-ingress\">Som Martin Aarflot fra Mercy Ships oppsummerte p\u00e5 tampen av Fundraising Skillshare 2025: \u201cThere are no failed tests\u201d. Denne tiln\u00e6rmingen viste seg \u00e5 v\u00e6re en r\u00f8d tr\u00e5d som knyttet sammen mange av presentasjonene og diskusjonene p\u00e5 konferansen, og mange av foredragsholderene demonstrerte hvordan innovasjon og fremgang drives av eksperimenteringskultur. Utvikling skjer sjelden innenfor komfortsonen. \u00a0<\/p>\n\n\t<div class=\"wp-block-dekode-post-info\">\n\t\t<div class=\"post-info__meta\">\n\t\t\t<div class=\"post-info__author\">\n\t\t\t\t<img alt='' src='https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/12\/sven-150x150.jpg' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\tSven Hognestad\t\t\t<\/div>\n\t\t\t<div class=\"post-info__date\">\n\t\t\t\t<span class=\"screen-reader-text\">Posted on <\/span>\n\t\t\t\t<time datetime=\"2025-06-11T13:54:36+02:00\">11. juni 2025<\/time>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"post-info__terms\">\n\t\t\t<a href=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/category\/nyheter\/\" rel=\"tag\">Nyheter<\/a>\t\t<\/div>\n\t<\/div>\n\t\n\n<figure class=\"alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"750\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg 1920w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1-300x117.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1-1024x400.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1-768x300.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1-1536x600.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rcs-klar-for-den-store-testen-nbsp\">RCS: Klar for den store testen&nbsp;<\/h2>\n\n\n\n<p>Strex ga oss et spennende glimt inn i fremtiden med en kampanje levert via <strong>RCS (Rich Communication Services)<\/strong> \u2013 av og til kalt \u201csuper-SMS\u201d. Denne teknologien \u00e5pner for en mer interaktiv og engasjerende mobilkommunikasjon, noe som Strex viste gjennom en kampanje med videoer og sp\u00f8rsm\u00e5l som kulminerte med en artig donasjon av lakrisb\u00e5ter. Selv om RCS enn\u00e5 ikke er tilgjengelig p\u00e5 iPhones \u2013 en lansering mange venter spent p\u00e5 \u2013 var budskapet fra Strex tydelig: <strong>det er smart \u00e5 teste og forberede seg n\u00e5<\/strong>. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-gonne-pa-en-filosofi-for-fremgang-nbsp\">&laquo;G\u00f8nne p\u00e5!&raquo; \u2013 En filosofi for fremgang&nbsp;<\/h2>\n\n\n\n<p>Utsagnet <strong>&laquo;G\u00f8nne p\u00e5!&raquo;<\/strong> fra Liv Fanny Haukvik Aker i Bl\u00e5 Kors ble et slagord&nbsp;som preget hele konferansen. Hun delte om giveroppf\u00f8lging og oppfordret til&nbsp;&laquo;bare \u00e5 gutse litt og kj\u00f8re p\u00e5 med testing.&raquo; Denne proaktive tiln\u00e6rmingen til eksperimentering var sentral. Bipolarforeningen viste hvordan de omstilte seg fra en ren medlemsorganisasjon til ogs\u00e5 \u00e5 inkludere fundraising, nok et bevis p\u00e5 at det l\u00f8nner seg \u00e5 t\u00f8rre.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-datadrevet-laering-og-transparens-nbsp\">Datadrevet l\u00e6ring og transparens&nbsp;<\/h2>\n\n\n\n<p>Marius Hammer fra \u00c5pne D\u00f8rer klarte det kunststykket \u00e5 ha datavisualisering med PowerBI p\u00e5 projektoren i hele sesjonen uten at det ble kjedelig. Det var derimot helt genialt og et fantastisk eksempel p\u00e5 hva som kan skje n\u00e5r man har samlet mye god data over lang tid \u2013 og har smittende kompetanse p\u00e5 fremstilling av analyse. Og kudos for at de delte ekte data med oss i salen!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-skjemanerding-nbsp\">Skjemanerding&nbsp;<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/2025\/06\/IMG_3916-1024x768.jpg\" alt=\"\" class=\"wp-image-16498\" style=\"width:794px;height:auto\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/IMG_3916-1024x768.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/IMG_3916-300x225.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/IMG_3916-768x576.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/IMG_3916-1536x1152.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/IMG_3916-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Det m\u00e5 skrytes litt av v\u00e5r egen \u00d8yvind Ellingsen ogs\u00e5, som forklarte og eksemplifiserte hvordan man kan gj\u00f8re giverskjemaet sitt til en konverteringsmaskin. N\u00e5r man jobber med skjema teller detaljene mer enn man tror, og absolutt alt i et skjema skal lede brukeren mot m\u00e5let. N\u00f8kkelen er \u00e5 fjerne friksjon.&nbsp;<\/p>\n\n\n\n<p>Les mer: <a href=\"https:\/\/dekode2023.stage.dekodes.no\/artikler\/star-giverskjemaet-ditt-i-veien-for-gaver\/\" target=\"_blank\" rel=\"noreferrer noopener\">St\u00e5r giverskjemaet i veien for gaver?<\/a>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-lederskap-som-oppmuntrer-til-feiling-nbsp\">Lederskap som oppmuntrer til feiling&nbsp;<\/h2>\n\n\n\n<p>Martin Aarflot leverte verdifulle tips om lederskap, og trakk frem sine egne erfaringer og ideer blandet med <a href=\"https:\/\/dekode2023.stage.dekodes.no\/artikler\/fem-ngo-sjefer-som-loftet-fundraisingen-sin\/\" target=\"_blank\" rel=\"noreferrer noopener\">den nye boka til Alan Clayton<\/a>. Hans kjernebudskap var en gjentakelse av konferansens mantra: <strong>man m\u00e5 t\u00f8rre \u00e5 feile for \u00e5 l\u00e6re og utvikle seg.<\/strong> Han understreket behovet for \u00e5 bygge en kultur der eksperimentering er naturlig del. Uten denne viljen til \u00e5 eksperimentere, risikerer organisasjoner \u00e5 bli st\u00e5ende p\u00e5 stedet hvil og bli utdaterte. Aarflot oppfordret ogs\u00e5 fundraisere om \u00e5 invitere seg selv inn i styrem\u00f8ter \u2013 for \u00e5 dele verdifull innsikt og drive organisasjonen fremover.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ai-og-innhold-pa-meta-nbsp\">AI og innhold p\u00e5 Meta&nbsp;<\/h2>\n\n\n\n<p>Ane Toller\u00f8d Fosse i b.bold ga oss et innblikk i den nye virkeligheten innen annonsering, der AI har tatt over segmentering av mottakere p\u00e5 Meta. Hun advarte mot \u00e5 &laquo;booste innlegg&raquo; og anbefalte heller \u00e5 publisere organisk og deretter lage annonser basert p\u00e5 vellykkede innlegg. Utforskning av <strong>Facebook-grupper<\/strong> ble ogs\u00e5 fremhevet som et spennende omr\u00e5de for vekst. &nbsp;<\/p>\n\n\n\n<p>Et spesielt interessant poeng var hvordan en kampanje som startet med et<strong> <\/strong>stock photo<strong> <\/strong>opplevde en eksplosjon i effekt da bildet ble byttet ut med et egnet ekte bilde. Dette understreket en avgj\u00f8rende l\u00e6repenge: innholdet du legger ut \u2013 foto, film, tekst \u2013 er viktigere enn noensinne, ettersom AI analyserer alt og tildeler oppmerksomhet deretter.&nbsp;<\/p>\n\n\n\n<p>En stor takk gikk ogs\u00e5 til <strong>Make<\/strong> sitt team med Sofie Fosseli i spissen, som ga gode r\u00e5d bl.a. om hvordan man setter opp nyhetsbrev for \u00e5 unng\u00e5 spam.&nbsp;<\/p>\n\n\n\n<p>Fundraising Skillshare 2025 etterlot ingen tvil: fremtidens innsamling handler om \u00e5 omfavne usikkerheten, eksperimentere fryktl\u00f8st, og l\u00e6re av hvert eneste fors\u00f8k, enten det lykkes eller feiler. Det er denne pr\u00f8v-og-feil-mentaliteten som vil drive innovasjon og vellykkede innsamlingskampanjer.&nbsp;<\/p>\n\n\n\n\t\t<div class=\"alignfull is-style-person use-yellow-background wp-block-dekode-call-to-action\">\n\t\t\t<div class=\"cta-content\">\n\t\t\t\t<div class=\"cta-ellipsis\"><\/div>\n\t\t\t\t<div class=\"cta-content-inner\">\n\t\t\t\t\t<div class=\"cta-content__left\">\n\t\t\t\t\t\t<h2>Trenger du en titt p\u00e5 skjemaet ditt?<\/h2>\n\t\t\t\t\t\t<p>Jeg g\u00e5r gjerne igjennom skjemaet ditt med deg, og gir deg r\u00e5d om hvordan det kan konvertere best mulig.<\/p>\n\t\t\t\t\t\t<div class=\"cta-actions\"><a href=\"https:\/\/dekode2023.stage.dekodes.no\/skjemaanalyse\/\" class=\"wp-element-button\">Finn en tid som passer<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"wp-block-dekode-people-item\">\n\t\t<div class=\"person-util-person\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2023\/10\/oyvind2-683x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"\" \/>\t\t\t<div>\n\t\t\t\t<div class=\"person-util-person-name\">\u00d8yvind Ellingsen<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-role\">\n\t\t\t\t\t\t<span>Strategisk r\u00e5dgiver<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div><a href=\"mailto:oyvind.ellingsen@dekode.no\">oyvind.ellingsen@dekode.no<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>+47 906 32 577<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>RCS: Klar for den store testen&nbsp; Strex ga oss et spennende glimt inn i fremtiden med en kampanje levert via RCS (Rich Communication Services) \u2013 av og til kalt \u201csuper-SMS\u201d. Denne teknologien \u00e5pner for en mer interaktiv og engasjerende mobilkommunikasjon, noe som Strex viste gjennom en kampanje med videoer og sp\u00f8rsm\u00e5l som kulminerte med en [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":16494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"t2_featured_media_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fundraising Skillshare 2025: En ode til testing og l\u00e6ring - Dekode EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundraising Skillshare 2025: En ode til testing og l\u00e6ring\" \/>\n<meta property=\"og:description\" content=\"RCS: Klar for den store testen&nbsp; Strex ga oss et spennende glimt inn i fremtiden med en kampanje levert via RCS (Rich Communication Services) \u2013 av og til kalt \u201csuper-SMS\u201d. Denne teknologien \u00e5pner for en mer interaktiv og engasjerende mobilkommunikasjon, noe som Strex viste gjennom en kampanje med videoer og sp\u00f8rsm\u00e5l som kulminerte med en [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/\" \/>\n<meta property=\"og:site_name\" content=\"Dekode EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-11T11:54:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-12T10:31:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sven Hognestad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sven Hognestad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/\",\"url\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/\",\"name\":\"Fundraising Skillshare 2025: En ode til testing og l\u00e6ring - Dekode EN\",\"isPartOf\":{\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg\",\"datePublished\":\"2025-06-11T11:54:36+00:00\",\"dateModified\":\"2025-06-12T10:31:58+00:00\",\"author\":{\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/#\/schema\/person\/dd731e4f9f35183aeb4449b4afb19cd6\"},\"breadcrumb\":{\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#primaryimage\",\"url\":\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg\",\"contentUrl\":\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg\",\"width\":1920,\"height\":750},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fundraising Skillshare 2025: En ode til testing og l\u00e6ring\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/#website\",\"url\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/\",\"name\":\"Dekode EN\",\"description\":\"Design og utvikling p\u00e5 WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/#\/schema\/person\/dd731e4f9f35183aeb4449b4afb19cd6\",\"name\":\"Sven Hognestad\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/203c23da6fa4fa5bd2ae518d66f5eb92?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/203c23da6fa4fa5bd2ae518d66f5eb92?s=96&d=mm&r=g\",\"caption\":\"Sven Hognestad\"},\"url\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/author\/sven-hognestad\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fundraising Skillshare 2025: En ode til testing og l\u00e6ring - Dekode EN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/","og_locale":"nb_NO","og_type":"article","og_title":"Fundraising Skillshare 2025: En ode til testing og l\u00e6ring","og_description":"RCS: Klar for den store testen&nbsp; Strex ga oss et spennende glimt inn i fremtiden med en kampanje levert via RCS (Rich Communication Services) \u2013 av og til kalt \u201csuper-SMS\u201d. Denne teknologien \u00e5pner for en mer interaktiv og engasjerende mobilkommunikasjon, noe som Strex viste gjennom en kampanje med videoer og sp\u00f8rsm\u00e5l som kulminerte med en [&hellip;]","og_url":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/","og_site_name":"Dekode EN","article_published_time":"2025-06-11T11:54:36+00:00","article_modified_time":"2025-06-12T10:31:58+00:00","og_image":[{"width":1920,"height":750,"url":"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg","type":"image\/jpeg"}],"author":"Sven Hognestad","twitter_card":"summary_large_image","twitter_misc":{"Skrevet av":"Sven Hognestad","Ansl. lesetid":"4 minutter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/","url":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/","name":"Fundraising Skillshare 2025: En ode til testing og l\u00e6ring - Dekode EN","isPartOf":{"@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#primaryimage"},"image":{"@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#primaryimage"},"thumbnailUrl":"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg","datePublished":"2025-06-11T11:54:36+00:00","dateModified":"2025-06-12T10:31:58+00:00","author":{"@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/#\/schema\/person\/dd731e4f9f35183aeb4449b4afb19cd6"},"breadcrumb":{"@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#primaryimage","url":"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg","contentUrl":"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/06\/Skillshare-1.jpg","width":1920,"height":750},{"@type":"BreadcrumbList","@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/06\/11\/fundraising-skillshare-2025-en-ode-til-testing-og-laering\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/dekode2023.stage.dekodes.no\/en\/"},{"@type":"ListItem","position":2,"name":"Fundraising Skillshare 2025: En ode til testing og l\u00e6ring"}]},{"@type":"WebSite","@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/#website","url":"https:\/\/dekode2023.stage.dekodes.no\/en\/","name":"Dekode EN","description":"Design og utvikling p\u00e5 WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dekode2023.stage.dekodes.no\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"},{"@type":"Person","@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/#\/schema\/person\/dd731e4f9f35183aeb4449b4afb19cd6","name":"Sven Hognestad","image":{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/dekode2023.stage.dekodes.no\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/203c23da6fa4fa5bd2ae518d66f5eb92?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/203c23da6fa4fa5bd2ae518d66f5eb92?s=96&d=mm&r=g","caption":"Sven Hognestad"},"url":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/author\/sven-hognestad\/"}]}},"_links":{"self":[{"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/posts\/16461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/comments?post=16461"}],"version-history":[{"count":4,"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/posts\/16461\/revisions"}],"predecessor-version":[{"id":16500,"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/posts\/16461\/revisions\/16500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/media\/16494"}],"wp:attachment":[{"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/media?parent=16461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/categories?post=16461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dekode2023.stage.dekodes.no\/en\/wp-json\/wp\/v2\/tags?post=16461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}