{"id":16717,"date":"2025-08-15T09:49:31","date_gmt":"2025-08-15T07:49:31","guid":{"rendered":"https:\/\/dekode2023.stage.dekodes.no\/?p=16717"},"modified":"2025-08-15T09:50:37","modified_gmt":"2025-08-15T07:50:37","slug":"sosiale-medier-i-mediemiksen-kunsten-a-bli-husket","status":"publish","type":"post","link":"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/08\/15\/sosiale-medier-i-mediemiksen-kunsten-a-bli-husket\/","title":{"rendered":"Sosiale medier i mediemiksen: Kunsten \u00e5 bli husket\u00a0"},"content":{"rendered":"<p class=\"t2-ingress wp-block-t2-ingress\">Hva vil du egentlig oppn\u00e5 med markedsf\u00f8ringen din i sosiale medier? Sp\u00f8rsm\u00e5let virker enkelt. Likevel er det forbausende mange som hopper rett til sp\u00f8rsm\u00e5l om format, plattform og publiseringstidspunkt \u2013 uten \u00e5 definere hva det hele skal lede til. I denne artikkelen tar vi med oss Matprat og trekker ut noen viktige punkter fra webinaret \u201cSoMe i mediemiksen\u201d, som du ogs\u00e5 kan se opptak av.<\/p>\n\n\t<div class=\"wp-block-dekode-post-info\">\n\t\t<div class=\"post-info__meta\">\n\t\t\t<div class=\"post-info__author\">\n\t\t\t\t<img alt='' src='https:\/\/secure.gravatar.com\/avatar\/ac80345090c5eeffa3d2fe6e3eea9901?s=96&#038;d=mm&#038;r=g' srcset='https:\/\/secure.gravatar.com\/avatar\/ac80345090c5eeffa3d2fe6e3eea9901?s=192&#038;d=mm&#038;r=g 2x' class='avatar avatar-96 photo' height='96' width='96' \/>\t\t\t\tHeidi Lois Ravn\u00e5s\t\t\t<\/div>\n\t\t\t<div class=\"post-info__date\">\n\t\t\t\t<span class=\"screen-reader-text\">Posted on <\/span>\n\t\t\t\t<time datetime=\"2025-08-15T09:49:31+02:00\">15. august 2025<\/time>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"post-info__terms\">\n\t\t\t<a href=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/category\/innhold\/\" rel=\"tag\">Innhold<\/a>\t\t<\/div>\n\t<\/div>\n\t\n\n<figure class=\"alignfull wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"750\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/artikkel-rocket-webinar.png\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"object-fit:cover;\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/artikkel-rocket-webinar.png 1920w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/artikkel-rocket-webinar-300x117.png 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/artikkel-rocket-webinar-1024x400.png 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/artikkel-rocket-webinar-768x300.png 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/artikkel-rocket-webinar-1536x600.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hva-er-malet-ditt\">Hva er m\u00e5let ditt?<\/h2>\n\n\n\n<p>Det er tre overordnede m\u00e5l som gjelder for de aller fleste virksomheter n\u00e5r de bruker sosiale medier:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Du vil bygge merkevare&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Du vil skape leads&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Du vil selge \u2013 enten fysisk eller digitalt&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Dette er ankeret ditt. Uansett hvilke kanaler, formater og budsjett du har \u2013 dette er det du m\u00e5 holde fast i n\u00e5r du planlegger og prioriterer.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Webinar Matprat, Dekode, Rocket: SoMe i mediemiksen\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KKdbnr6YmwE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ikke-la-deg-lure-av-tilstedevaerelse\">Ikke la deg lure av tilstedev\u00e6relse\u00a0<\/h2>\n\n\n\n<p>&laquo;Vi m\u00e5 v\u00e6re p\u00e5 Facebook. Konkurrentene er jo der.&raquo;&nbsp;<\/p>\n\n\n\n<p>Det er en klassisk felle. Tilstedev\u00e6relse betyr ikke effekt. Ipsos SoMe Tracker Q1 2025 viser at 76% av unge mellom 18 og 29 \u00e5r har en Facebook-profil. Men bare 47% bruker plattformen daglig.&nbsp;<\/p>\n\n\n\n<p>For Matprat, som ville treffe unge voksne, ble dette et viktig funn. Selv om m\u00e5lgruppen &laquo;er der&raquo;, betyr det ikke at de faktisk bruker plattformen aktivt nok til \u00e5 f\u00e5 gjennomslag. Snapchat viste seg derimot \u00e5 v\u00e6re langt mer effektivt. Ved \u00e5 kombinere Snap Ads med kreative linser og brukergenerert innhold, klarte Matprat \u00e5 bygge et engasjerende univers \u2013 og faktisk n\u00e5 gjennom st\u00f8yen.&nbsp;<\/p>\n\n\n\t<div class=\"dekode-section alignfull wp-block-dekode-section has-background has-yellow-background-color\">\n\t\t<div class=\"dekode-section__inner\">\n\t\t\t\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-1 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"1358\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/2025\/08\/matpratsnap.png\" alt=\"\" class=\"wp-image-16786\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matpratsnap.png 644w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matpratsnap-142x300.png 142w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matpratsnap-486x1024.png 486w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"1364\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/2025\/08\/matpratsnap3.png\" alt=\"\" class=\"wp-image-16785\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matpratsnap3.png 644w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matpratsnap3-142x300.png 142w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matpratsnap3-483x1024.png 483w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"1340\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/2025\/08\/matpratsnap2.png\" alt=\"\" class=\"wp-image-16787\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matpratsnap2.png 660w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matpratsnap2-148x300.png 148w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matpratsnap2-504x1024.png 504w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fra-klassisk-reklame-til-ekte-engasjement\">Fra klassisk reklame til ekte engasjement\u00a0<\/h2>\n\n\n\n<p>Matprat ville bygge merkevare hos unge som hadde flyttet hjemmefra. De startet med annonser der en erfaren kokk, Cecilie, fremsto som en trygg bestemor-figur og viste hvordan man lager rimelig og enkel mat &laquo;dagen derp\u00e5&raquo;. Produksjonskvaliteten var h\u00f8y, og innholdet var profesjonelt. Men responsen uteble. Hvorfor?&nbsp;<\/p>\n\n\n\n<p>Posttester og m\u00e5lgruppeinnsikt viste at innholdet ble oppfattet som for polert. Det fremsto som en reklame, ikke som noe som naturlig h\u00f8rte hjemme i Snapchat-feeden.&nbsp;<\/p>\n\n\n\n<p>Matprat gjorde da et strategisk taktskifte. De begynte \u00e5 lage brukergenerert innhold: uformelle videoer filmet med mobil, der man snakker direkte til kamera, uten manus. Tone og uttrykk ble hentet fra m\u00e5lgruppens egen innholdsverden.&nbsp;<\/p>\n\n\n\n<p>Resultatene lot ikke vente p\u00e5 seg. I posttesten husket hele 45 % kampanjen, sammenlignet med 26 % i den f\u00f8rste, mer polerte versjonen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hva-er-egentlig-brukergenerert-innhold\">Hva er egentlig brukergenerert innhold?\u00a0<\/h2>\n\n\n\n<p>Begrepet brukes ofte, men hva betyr det i praksis? For Matprat handlet det om \u00e5 lage annonser som ikke ser ut som annonser. Som ser ut som noe vennene dine kunne sendt deg. Det er fortsatt produsert med kvalitet og hensikt, men uten det typiske reklamepreget.&nbsp;<\/p>\n\n\n\n<p>Kontrasten ble tydelig i kampanjen &laquo;Biff p\u00e5 br\u00f8d&raquo;. I den ene versjonen ble oppskriften forklart steg-for-steg, med smil og studio-lys. I den brukergenererte varianten snakker en person inn i mobilen og sier: &laquo;Hvis jeg f\u00f8rst skal spise loff, s\u00e5 kj\u00f8rer jeg de p\u00e5 langs i br\u00f8dmaskinen. Jeg har lagd biff p\u00e5 br\u00f8d. Kul biff p\u00e5 br\u00f8d.&raquo;&nbsp;<\/p>\n\n\n\n<p>Budskapet er det samme. Men responsen er en annen, fordi det f\u00f8les ekte.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kanalvalg-handler-om-mal-ikke-magefolelse\">Kanalvalg handler om m\u00e5l \u2013 ikke magef\u00f8lelse\u00a0<\/h2>\n\n\n\n<p>Det er lett \u00e5 velge kanal basert p\u00e5 egne vaner, eller hva konkurrentene gj\u00f8r. Men det er feil ende \u00e5 begynne i. Et B2B-produkt som ClickUp kunne valgt LinkedIn, men fikk faktisk mer gjennomslag p\u00e5 TikTok. Politiet i Oslo bruker Facebook og Instagram for \u00e5 n\u00e5 bredt, mens Chanel bruker LinkedIn for \u00e5 treffe kj\u00f8pesterke forbrukere \u2013 ikke bedrifter.&nbsp;<\/p>\n\n\n\n<p>Det handler om \u00e9n ting: \u00c5 forst\u00e5 hvem du skal snakke med, og hvor du faktisk treffer dem.&nbsp;<\/p>\n\n\n\t<div class=\"dekode-section alignfull wp-block-dekode-section has-background has-yellow-background-color\">\n\t\t<div class=\"dekode-section__inner\">\n\t\t\t\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-2 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/2025\/08\/matprat4-575x1024.png\" alt=\"\" class=\"wp-image-16792\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matprat4-575x1024.png 575w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matprat4-168x300.png 168w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matprat4.png 720w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/2025\/08\/matprat5-580x1024.png\" alt=\"\" class=\"wp-image-16790\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matprat5-580x1024.png 580w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matprat5-170x300.png 170w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matprat5.png 728w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"587\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/2025\/08\/matprat6-587x1024.png\" alt=\"\" class=\"wp-image-16791\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matprat6-587x1024.png 587w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matprat6-172x300.png 172w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/matprat6.png 740w\" sizes=\"auto, (max-width: 587px) 100vw, 587px\" \/><\/figure>\n<\/figure>\n<\/div>\n\n\t\t<\/div>\n\t\t\t<\/div>\n\t\n\n\n<h2 class=\"wp-block-heading\" id=\"h-oppskriften-pa-suksess\">Oppskriften p\u00e5 suksess\u00a0<\/h2>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Start med m\u00e5let<\/strong>: Er det merkevarebygging, leads eller salg?&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Velg kanal basert p\u00e5 innsikt om m\u00e5lgruppen din, ikke vane<\/strong>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Velg riktig taktikk<\/strong>: Brukergenerert? Influensere? H\u00f8ypolert video? Finn ut hva som faktisk funker for <em>din<\/em> m\u00e5lgruppe.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>En relevant annonse f\u00f8les ikke som reklame. Den f\u00e5r deg til \u00e5 smile, nikke eller tenke: &laquo;Dette kjenner jeg meg igjen i.&raquo;&nbsp;<\/p>\n\n\n\n<p>Det er s\u00e5nn du blir husket.&nbsp;<\/p>\n\n\n\n\t\t<div class=\"alignfull is-style-person use-yellow-background wp-block-dekode-call-to-action\">\n\t\t\t<div class=\"cta-content\">\n\t\t\t\t<div class=\"cta-ellipsis\"><\/div>\n\t\t\t\t<div class=\"cta-content-inner\">\n\t\t\t\t\t<div class=\"cta-content__left\">\n\t\t\t\t\t\t<h2>\u00d8nsker du \u00e5 lykkes p\u00e5 sosiale medier?<\/h2>\n\t\t\t\t\t\t<p>Ta kontakt med meg for en prat<\/p>\n\t\t\t\t\t\t<div class=\"cta-actions\"><a href=\"http:\/\/erik.ferrier@dekode.no\" class=\"wp-element-button\">Send e-post<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"wp-block-dekode-people-item\">\n\t\t<div class=\"person-util-person\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2023\/01\/5543-12018Dekode-ErikFerrier-106-2-1024x1024.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Portrettfoto av Erik\" \/>\t\t\t<div>\n\t\t\t\t<div class=\"person-util-person-name\">Erik Ferrier<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-role\">\n\t\t\t\t\t\t<span>Head of Design<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div><a href=\"mailto:erik.ferrier@dekode.no\">erik.ferrier@dekode.no<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>\u202d+47 922 94 477\u202c<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hva er m\u00e5let ditt? Det er tre overordnede m\u00e5l som gjelder for de aller fleste virksomheter n\u00e5r de bruker sosiale medier:&nbsp; Dette er ankeret ditt. Uansett hvilke kanaler, formater og budsjett du har \u2013 dette er det du m\u00e5 holde fast i n\u00e5r du planlegger og prioriterer.&nbsp; Ikke la deg lure av tilstedev\u00e6relse\u00a0 &laquo;Vi m\u00e5 [&hellip;]<\/p>\n","protected":false},"author":51,"featured_media":16737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"t2_featured_media_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"categories":[58],"tags":[],"class_list":["post-16717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innhold"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sosiale medier i mediemiksen: Kunsten \u00e5 bli husket\u00a0 - Dekode EN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/08\/15\/sosiale-medier-i-mediemiksen-kunsten-a-bli-husket\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosiale medier i mediemiksen: Kunsten \u00e5 bli husket\u00a0\" \/>\n<meta property=\"og:description\" content=\"Hva er m\u00e5let ditt? Det er tre overordnede m\u00e5l som gjelder for de aller fleste virksomheter n\u00e5r de bruker sosiale medier:&nbsp; Dette er ankeret ditt. Uansett hvilke kanaler, formater og budsjett du har \u2013 dette er det du m\u00e5 holde fast i n\u00e5r du planlegger og prioriterer.&nbsp; Ikke la deg lure av tilstedev\u00e6relse\u00a0 &laquo;Vi m\u00e5 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/08\/15\/sosiale-medier-i-mediemiksen-kunsten-a-bli-husket\/\" \/>\n<meta property=\"og:site_name\" content=\"Dekode EN\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-15T07:49:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-15T07:50:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/08\/artikkel-rocket-webinar.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"750\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Heidi Lois Ravn\u00e5s\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Heidi Lois Ravn\u00e5s\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/08\/15\/sosiale-medier-i-mediemiksen-kunsten-a-bli-husket\/\",\"url\":\"https:\/\/dekode2023.stage.dekodes.no\/en\/blog\/2025\/08\/15\/sosiale-medier-i-mediemiksen-kunsten-a-bli-husket\/\",\"name\":\"Sosiale medier i mediemiksen: Kunsten \u00e5 bli husket\u00a0 - 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