{"id":14998,"date":"2024-09-24T12:34:03","date_gmt":"2024-09-24T10:34:03","guid":{"rendered":"https:\/\/dekode2023.stage.dekodes.no\/?post_type=project&#038;p=14998"},"modified":"2025-03-17T12:06:44","modified_gmt":"2025-03-17T11:06:44","slug":"sos-barnebyer-ny-nettside-bidrar-til-okning-i-antall-faddere-og-givere","status":"publish","type":"project","link":"https:\/\/dekode2023.stage.dekodes.no\/en\/referanser\/sos-barnebyer-ny-nettside-bidrar-til-okning-i-antall-faddere-og-givere\/","title":{"rendered":"SOS-barnebyer: Ny nettside bidrar til \u00f8kning i\u00a0antall faddere og givere"},"content":{"rendered":"\n\t\t<div class=\"alignwide wp-block-dekode-project-hero\">\n\t\t\t<div class=\"project-hero__content\">\n\t\t\t\t<h1>SOS-barnebyer: Ny nettside bidrar til \u00f8kning i\u00a0antall faddere og givere<\/h1>\n\t\t\t\t<p>SOS-barnebyer er en internasjonal veldedig organisasjon som jobber for at barn skal f\u00e5 den oppveksten og omsorgen de har krav p\u00e5. Sammen med lokale partnere styrker de barns rettigheter i over 130 land. Nettsiden er en essensiell driver til \u00e5 samle inn midler til de som trenger det mest.<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"project-hero__meta\">\n\t\t\t\t\n\t\t\t\t<div class=\"project-hero__meta-item\">\n\t\t\t\t\t<span class=\"project-hero__meta-item-title\">Kunde<\/span><span class=\"screen-reader-text\">:<\/span>\n\t\t\t\t\t<div className=\"project-hero__meta-terms\"><div>SOS-barnebyer<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"project-hero__meta-item\">\n\t\t\t\t\t<span class=\"project-hero__meta-item-title\">\u00c5r<\/span><span class=\"screen-reader-text\">:<\/span>\n\t\t\t\t\t<div className=\"project-hero__meta-terms\"><div>2024<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\n\n<div class=\"dekode-responsive-image dekode-responsive-image-block-instance-1 alignfull wp-block-dekode-responsive-image\">\n\t\t\t<figure><picture>\n\t\t\t\t<source srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/03\/1x1-SOS-5.png\" media=\"(max-width: 768px)\" \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2025\/03\/16x9-SOS.jpg\" alt=\"\" \/>\n\t\t\t<\/picture><figcaption class=\"wp-element-caption\"><\/figcaption><\/figure>\n\t\t<\/div>\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">Utfordringen<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<p><a href=\"https:\/\/www.sos-barnebyer.no\/\">SOS-barnebyers<\/a> digitale plattform hadde n\u00e5dd slutten av sin levetid og trengte en solid oppgradering. To store prosjekter ble satt i gang: oppgradering av CRM-systemet (Salesforce) og en fullstendig fornyelse av nettsiden, med m\u00e5l om \u00e5 konvertere flere fra \u00e5 v\u00e6re bes\u00f8kende til faste givere.<\/p>\n\n\n\n<p>Den eksisterende nettsiden hadde lite struktur b\u00e5de for brukere og s\u00f8kemotoroptimalisering (SEO). Fluktfrekvensen var h\u00f8yere enn \u00f8nsket, og designet trengte en fornyelse. Det gamle CMS-et hadde ogs\u00e5 et utdatert brukergrensesnitt, som opplevdes lite intuitivt for redakt\u00f8rene.<\/p>\n\n\n\n<p>Dekode fikk ansvaret for det omfattende nettsideprosjektet, som ble gjennomf\u00f8rt parallelt med utrullingen av det nye CRM-systemet Salesforce hos SOS-barnebyer.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\t<div class=\"dekode-quote alignfull wp-block-dekode-quote has-background has-grey-background-color\">\n\t\t<div class=\"dekode-quote__inner\">\n\t\t\t<div class=\"dekode-quote__content\">\n\t\t\t\t<blockquote>\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" class=\"t2-icon t2-icon-quote\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M9.87892 7.95775c-3.2556 0-5.13004 1.47887-5.13004 3.54925 2.46637-1.57742 6.11662-.1971 6.11662 3.2536C10.8655 17.2254 8.89238 19 6.32735 19 3.1704 19 1 16.338 1 12.7887 1 8.05634 4.65023 5 9.87892 5v2.95775Zm3.25558 4.83095C13.1345 8.05634 16.7848 5 22.0135 5v2.95775c-3.2557 0-5.1301 1.47887-5.1301 3.54925C19.3498 9.92958 23 11.3099 23 14.7606 23 17.2254 21.0269 19 18.4619 19c-3.157 0-5.3274-2.662-5.3274-6.2113Z\"\/><\/svg>\t\t\t\t\t\n\n<p>Dekode forsto oss kjapt, siden de har mye erfaring med NGO-bransjen, samtidig som de aldri kopierer fra andre, lignende kunder. Det har v\u00e6rt et veldig godt samarbeid fra start til slutt, med god kommunikasjon, r\u00e5dgivning og ikke minst prosjekth\u00e5ndtering.<\/p>\n\n\t\t\t\t\t\t\t\t\t\t\t<cite>Yasmin Bhatti, Webansvarlig for SOS-barnebyer<\/cite>\n\t\t\t\t\t\t\t\t\t<\/blockquote>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">Resultat<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<figure class=\"wp-block-video\"><video autoplay loop src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/2024\/12\/SOS-Design.mov\" playsinline><\/video><\/figure>\n\n\n\n<p>Forprosjektet ble gjennomf\u00f8rt i mars\/april 2023. Innsikt fra eksisterende strategier, intervjuer med ansatte, kjerneside-workshops og s\u00f8keordsanalyser ble brukt for \u00e5 tydeliggj\u00f8re kravspesifikasjonen og lage en roadmap for prosjektet. Dette ble godt forankret hos prosjekteierne hos SOS-barnebyer.<\/p>\n\n\n\n<p>Et av m\u00e5lene til organisasjonen var \u00e5 synliggj\u00f8re fagkompetansen bedre p\u00e5 nettsiden for \u00e5 \u00f8ke troverdigheten og skape mer engasjement hos potensielle givere. M\u00e5let ga klare f\u00f8ringer for arbeidet med brukeropplevelse (UX) og design.<\/p>\n\n\n\n<p>Dekode utarbeidet en revidert visuell identitet, innenfor de globale designretningslinjene til organisasjonen. SOS-barnebyer har n\u00e5 tilgang til et designsystem som gir redakt\u00f8rene mulighet til \u00e5 tilpasse innholdet etter behov.<\/p>\n\n\n\n<p>L\u00f8sningen gir redakt\u00f8rene stor frihet uten at den visuelle helheten brytes. Designsystemet tar ogs\u00e5 hensyn til universell utforming.<\/p>\n\n\n\n<p>De nye donasjonskjemaene er blant de viktigste funksjonene p\u00e5 nettsiden. Disse er integrert med Salesforce (CRM). Et samarbeid mellom SOS, CRM-partneren, og Dekode ble tidlig etablert for \u00e5 sikre en s\u00f8ml\u00f8s implementering. Dekode og SOS-barnebyer slo sammen sin fundraising-erfaring for \u00e5 lage konverterende l\u00f8sninger. Skjemaene er optimalisert med n\u00f8ye utvalgte felter og presise mikrotekster. Custom tracking er satt opp for \u00e5 sikre l\u00f8pende forbedringer basert p\u00e5 ekte data.<\/p>\n\n\n\n<p><strong>Ny nettside gir umiddelbart positive resultater<\/strong><\/p>\n\n\n\n<p>Etter lanseringen har SOS-barnebyer hatt meget gode resultater i innsamlingsarbeidet fra nettsiden, med et betydelig antall nye faddere. Overgangen til den nye nettsiden forl\u00f8p effektivt, med minimalt tap av organisk trafikk, og fluktfrekvensen har g\u00e5tt betydelig ned. Redakt\u00f8rene opplever n\u00e5 en enklere arbeidshverdag, med mer fokus p\u00e5 innhold fremfor verkt\u00f8yet.<\/p>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/2024\/09\/desktop_SOS_barnebyer-scaled-1.jpg\" alt=\"\" class=\"wp-image-15047\" srcset=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/desktop_SOS_barnebyer-scaled-1.jpg 2560w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/desktop_SOS_barnebyer-scaled-1-300x169.jpg 300w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/desktop_SOS_barnebyer-scaled-1-1024x576.jpg 1024w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/desktop_SOS_barnebyer-scaled-1-768x432.jpg 768w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/desktop_SOS_barnebyer-scaled-1-1536x864.jpg 1536w, https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2024\/09\/desktop_SOS_barnebyer-scaled-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n\t\t<div class=\"wp-block-t2-title-content\">\n\t\t\t<div class=\"t2-title-content__title-wrapper\"><h2 class=\"t2-title-content__title\">Vi leverte<\/h2><\/div>\n\t\t\t<div class=\"t2-title-content__content\"><div class=\"t2-title-content__inner\">\n\n<ul class=\"is-style-two-column wp-block-list\">\n<li>Strategi og r\u00e5dgivning<\/li>\n\n\n\n<li>Design<\/li>\n\n\n\n<li>CRM-integrasjon<\/li>\n\n\n\n<li>Prosjektledelse<\/li>\n\n\n\n<li>Utvikling<\/li>\n\n\n\n<li>Innholdsr\u00e5dgivning<\/li>\n<\/ul>\n\n<\/div><\/div>\n\t\t<\/div>\n\n\n\t\t<div class=\"alignfull is-style-person use-yellow-background wp-block-dekode-call-to-action\">\n\t\t\t<div class=\"cta-content\">\n\t\t\t\t<div class=\"cta-ellipsis\"><\/div>\n\t\t\t\t<div class=\"cta-content-inner\">\n\t\t\t\t\t<div class=\"cta-content__left\">\n\t\t\t\t\t\t<h2>Nysgjerrig p\u00e5 \u00e5 h\u00f8re mer om dette prosjektet?<\/h2>\n\t\t\t\t\t\t\n\t\t\t\t\t\t<div class=\"cta-actions\"><a href=\"https:\/\/dekode2023.stage.dekodes.no\/kontakt-oss\/\" class=\"wp-element-button\">Ta kontakt<\/a><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"wp-block-dekode-people-item\">\n\t\t<div class=\"person-util-person\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dekode2023.stage.dekodes.no\/content\/uploads\/sites\/2\/2023\/09\/Jorgen-Bertelsen-Portrett-683x1024.jpeg\" class=\"attachment-large size-large wp-post-image\" alt=\"J\u00f8rgen Bertelsen, r\u00e5dgiver i Dekode, foto\" \/>\t\t\t<div>\n\t\t\t\t<div class=\"person-util-person-name\">J\u00f8rgen Bertelsen<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-role\">\n\t\t\t\t\t\t<span>COO<\/span>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"person-util-person-meta\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div><a href=\"mailto:jorgen.bertelsen@dekode.no\">jorgen.bertelsen@dekode.no<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div>+47 \u202d930 11 048\u202c<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":15068,"template":"","meta":{"t2_featured_media_focal_point":{"x":0.5,"y":0.5},"project_link":"","project_logo":15067,"project_logo_size":42,"project_card_title":"","footnotes":""},"project-role":[10],"project-client":[187],"project-type":[146,111,109,12,144,145,110,5,112,142],"project-year":[186],"class_list":["post-14998","project","type-project","status-publish","has-post-thumbnail","hentry","project-role-ngo","project-client-sos-barnebyer","project-type-brukeropplevelse","project-type-designsystem","project-type-fundraising","project-type-integrasjoner","project-type-interaksjonsdesign","project-type-konseptutvikling","project-type-multisite","project-type-nettside","project-type-radgivning","project-type-utvikling","project-year-186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.9) - 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